Bruce Buchanan co-founded Rokt in 2012 after spending years watching large, sophisticated businesses struggle to deliver genuinely relevant experiences for their customers online. The technology existed to do better. The will to build it was the gap.

Before founding Rokt, Bruce spent six years at Boston Consulting Group, where he first worked closely with the airline industry. He went on to serve as Group Chief Executive Officer of Jetstar, where the core insight behind Rokt came into focus: the Transaction Moment (the window when a consumer is actively completing a purchase) is one of the most valuable and most overlooked opportunities in commerce. The technology available at the time was fragmented and clunky. There was a clear opportunity to build something better.

Rokt uses real-time data and AI to unlock the next best action in each transaction moment, creating more relevant experiences for consumers and more value for the businesses they buy from. Today, Rokt is a global technology company valued at $3.5 billion, partnering with many of the world's largest brands.

Bruce grew up in Sydney, born to an English mother and an American father who had settled in Australia after the war. He showed an instinct for building things early: he was running a car-washing operation, selling at markets, and managing a small handyman business before he finished high school. He holds a Bachelor of Civil Engineering from the University of New South Wales and an MBA from the Australian Graduate School of Management and UCLA Anderson School of Management.

Outside of Rokt, he is a husband to Elizabeth and father to five children. He skis whenever he can, travels with his family, and gives back through causes he cares about. The household also includes two dogs and a cat that arrived during the pandemic and decided to stay.