I’m a Builder.

I co-founded Rokt because I couldn’t stop seeing a problem. At Jetstar we learned that the moment a customer commits to buying is the moment you can double the economics, and almost no one was making the most of it. Most businesses just throw more at people. The trouble is, consumers get overwhelmed. The more you throw at people, the less they buy.

Rokt exists to fix that. We use real-time data and AI to decide, in milliseconds, what’s genuinely relevant to each person in the Transaction Moment, and every piece of value we create comes from getting that right.

I was washing cars and running a handyman business before I finished school, and I’ve been building ever since. At Rokt we call it Builder DNA: move at speed, win or learn, and be honest about what isn’t working. Failure is the greatest unlock of learning velocity you can get. Irrelevance is the real risk.

You can’t grow a business any faster than you grow your people. So we hire curious, hungry people early in their careers, we share ownership with the people who build Rokt, and nobody gets treated differently because of their title. AI is taking over the harder parts of jobs, not the easier ones, and at entry level the curious and hungry are doing very well. For anyone who is a builder, it’s hard to imagine a more exciting time.

All of that gets its proper perspective from my daughter Sophie. She has given me something no business achievement could: a clear sense of what actually matters. Her medical journey taught me compassion in a way nothing else has. It put every professional challenge in its proper place and pointed me toward something bigger. She is my guiding star.

I believe, genuinely, that everyone deserves a fair chance at making something great. That belief shapes how I build companies, how I lead teams, and what I choose to work on. It’s also why I’m lucky to build Rokt alongside my wife, Elizabeth Buchanan, our Chief Commercial Officer, who was part of the founding team in Sydney.